home chef / e-commerce
In my role at Home Chef, a Kroger-owned, Chicago-based pioneer in the meal-kit industry, I spearheaded projects serving retail, e-commerce, and internal needs, focusing on creating impactful visual assets and collateral for promotions and campaigns. My contributions include: • Designing dynamic display ads, high-conversion emailers, and engaging social content for digital media platforms to drive brand visibility and foster customer engagement. • Collaborating closely with project managers, designers, and stakeholders to develop and execute creative solutions that meet project objectives and align with brand guidelines. • Producing a wide array of collateral for the retail marketing experience, including click lists, case clings, circulars, emailers, and digital display ads, ensuring brand integrity. • Successfully managing and executing projects that required cross-departmental collaboration with divisions including marketing, culinary, and packaging, demonstrating versatility and adaptability in a fast-paced environment.